The 10-Minute Small-Business Website Triage Checklist

Is your website helping people contact you, or getting in their way?

These fourteen questions take about ten minutes. You don’t need technical knowledge. A “no” or “not sure” is not a failure; it is a place to look first.

How to use it: Open your website on your phone, answer each question, and count your “No” and “Not sure” answers.

A. Is it clear what you offer?

1. In five seconds, can a stranger tell what you do and who it’s for? Yes Not sure No

2. Do you say what your services cost, or how pricing works? Yes Not sure No

B. Can people contact you?

3. On your phone, can someone find how to contact you without scrolling or hunting? Yes Not sure No

4. Is there one clear next step, instead of five competing ones? Yes Not sure No

C. Does it work on a phone?

5. On your phone, can you read the text without zooming, and tap buttons without hitting the wrong one? Yes Not sure No

6. Does each page appear within a few seconds on mobile data? Yes Not sure No

D. Does your contact form work?

7. Have you sent a test message through your own contact form, and did you receive it? Yes Not sure No

8. Is the form short: name, a way to reach them, and what they need? Yes Not sure No

E. Do visitors have reasons to trust you?

9. Does the site show real proof you have permission to show? Yes Not sure No

F. Is each service clear?

10. Does each main service have its own page or clear section saying what’s included and who it’s for? Yes Not sure No

G. Is your service area clear?

11. Does the site say where you work, and does it say only what’s true? Yes Not sure No

H. Technical basics

12. Does the site open securely, and do your main links work? Yes Not sure No

I. Do you know what’s working?

13. Can you say where last month’s inquiries came from? Yes Not sure No

14. Is a basic analytics tool installed, and are contact-form submissions counted? Yes Not sure No

0 of 14 answered.

Your result

Count your No and Not sure answers. Zero to two means the basics are in decent shape; three to six means several things may be making contact harder; seven or more means the site may be working against you. This is a rough guide, not a diagnosis.

What this checklist can’t see

We can’t tell from outside whether your analytics are set up correctly, whether form emails are reaching you, how visitors find you, or how your site performs for search. Those need access to your accounts or a conversation with whoever built the site.

Want a second pair of eyes?

Send us your answers and your website address, and we’ll reply with what we’d fix first. There’s no cost and no obligation, and we’ll tell you plainly if you’re better off handling it yourself.

Request a website review